Research A Doctor 2017- 7 Tips For Picking The Best Healthcare Provider

Hello again and welcome back to another edition of Powerful Living Diabetes,

When is the last time you had to research a doctor? Like most people, you may have an insurance plan issued by your employer. Every year, you may have to re-enroll in the insurance plan. Sometimes the insurance plans change completely. When this happens you may end up having to change to a new insurance plan. Or you may need to find a new healthcare provider.

Either way this can be challenging. But change is inevitable. It’s how you embrace change that makes the difference. However, for a person living with diabetes, it is important to establish care with the best healthcare provider. It is also important to have regular scheduled follow ups. This is necessary to have your diabetes monitored.

There are different types of healthcare providers in today’s marketplace. Of course I am bias in recommending that anyone living with type 2 diabetes should see a physician on a regular basis.

Your primary care physician may employ a mid-level provider. An example would be a nurse practitioner or a physician assistant. Politely insist on being seen by your primary care physician at least on alternate visits to the office. You gain the personal touch and connection of developing a relationship with your doctor.

Also your physician is responsible for overseeing your care. Even if (s)he uses mid-level providers such as a nurse practitioner or physician assistant.

The following are ‘bare necessity tips’ to ensure that you are entrusting your greatest asset- YOUR HEALTH- to the best healthcare provider.

Tip number one– Make sure that your doctor carries an unrestricted medical license to practice in the state. This sounds like commonsense. But it’s not. Also check with the state licensing board. Find out whether there have been any bad reports made against the physician.

Tip number two- Find out whether the physician has current malpractice insurance coverage. In some states malpractice premiums are very high. Some physicians may decide not carry malpractice insurance. However, they need to let you know this. It’s probably not the greatest idea to establish care with such a physician. It’s just like driving without insurance. Malpractice insurance is simply the ‘cost of doing business’. So make sure that your physician is committed enough to his business by carrying malpractice insurance. You can check to see whether there have been any malpractice claims made against the physician. This does not have to prevent you from deciding to establish care with that physician. But at least you will know.

Tip number three- Find out if your physician is board certified. Board certification is an important yardstick. It is important that a physician keeps up with the current medical trends. Board certification is a standard test that determines that. Before the 1990s, board certification was done only once. It was valid for the entire professional career of a physician. There has been rapid changes in the medical landscape. The American board of medical specialties decided to require re-certification every 8-10 years. A lot of patients do not know this. But this information is public knowledge.

Tips number four- Ensure that the physicians’ office hours are in line with your schedule. This is very important. Especially if you have a job that is not very flexible. Do you need to be at work 8-5 PM? Is your physicians’ office also open from 8-5 PM? This is not a good match. Are office hours an important factor in your decision-making? Ask the receptionist what the hours are before deciding to schedule an appointment. Look for an office that has evening or weekend appointments. As a diabetic you cannot afford to skip seeing your physician because you can’t get in to see them for any reason. This is an important part of avoiding long-term complications.

Tip number five- Know how long it typically takes for your doctor to return your calls.I can’t tell you how often I hear this complaint as one of the reasons that patients get upset and leave a medical practice. May I suggest that on your initial visit with your new doctor, you both establish ‘the ground rules’? That way both parties know what to expect- no surprises. For instance your doctor may have a policy that if it is not urgent; it takes up to 24 hours before they get back to you. Or they might have their nurse get back to you to get more information before they answer your question. At other times your physician may need to see you back in the office. For example, if your sugars have been running high for some time- this requires an office visit. But it is important to know this ahead of time.

Tip number six- Know how results of tests will be communicated to you ahead of time. Does your physician send out information about test results by a letter or phone call? Or do they expect you to schedule a return visit? Knowing this ahead of time cuts down on any misunderstanding. The adage ‘no news is good news’ does not apply to your healthcare. Always expect some form of communication regarding any tests that were performed on you.

Tip number sevenSome Resources to look for a physician:

  • Seek out recommendations from friends and family. It’s an added benefit if they have been longtime patients of the physician.
  • Call your insurance company for a list of physicians that they contract with. Most times the insurance company has already done a lot of the search. And can answer all your questions about a particular physician.
  • Check with the state licensing board.
  • Call your local hospital to see whether they have a physician referral service.

Just like a good pair of shoes, you may have to go spend some time in your search to find the right fit for you. The important thing is to be persistent in your search. And never be afraid to leave a healthcare provider if you feel that your needs are not being met. Be proactive for health. That’s what powerful living is all about.

Creating New Healthcare Brand Energy 2017: 8 Tips To Energize Your Brand And Business

At some point, your organization is going to get stuck. Regardless of how successful you are, at some point, growth stalls. It happens to the best of organizations and the best of management teams. Consider Apple, AT&T, The Gap, Kodak, and as of this writing, Facebook. Your organization’s engine just can’t keep running at peak performance forever.

The reasons for the slowdown vary. Externally, it could be a sluggish economy, changing category dynamics (e.g. the recently mandated Patient Protection and Affordable Care Act), or the fluid nature of your competitive playing field (e.g. healthcare partners who are also now competitors).

But just as often, stalls emanate from the inside-out, which means that they are actually controllable by management. It might be a case of leadership not being aligned around strategy, the organization losing its focus, the inability to make big decisions or inconsistent brand management and marketing execution.

How can you as a healthcare marketing leader contribute to righting the ship? How can you help to create the energy that keeps your organization, your employees, your brands and your business moving forward?

New energy sparks. Here are eight interrelated brand, buy-in, and marketing tips to help you re-energize your healthcare brand and business.

1. Revisit Your Energizing Brand Core. Every great business is propelled by a great brand idea. It’s the one asset that can align your healthcare organization around common purpose and beliefs, guide your strategy and actions, and distinguish you from competition. Without it, there’s no assurance that you’re aligned on strategy and heading in the same direction.

Consider a company called BodyMedia. They create simple, technology-based products that put actionable information into the hands of users to help them become healthier and happier. But “why they do it” (their energizing brand idea) is to unlock and decipher the body’s secrets and to put that information directly into the hands of individuals… empowering them to improve their lives. It’s a really tight, compelling and distinguishing brand story. Competitors can copy much of the functional things that reside within your hospital or health system, but they can’t copy your organization’s unique brand energy. This is your most sustainable competitive advantage.

2. Create a Mantra. A concise statement that captures your healthcare organization’s purpose and informs your everyday decisions (beyond a marketing slogan), both behind the curtain and in front of the crowd. Given the phrase’s brevity, it’s not the typical indistinguishable and highly forgettable mission statement. Continuing with the Body Media example, their essence is simply and powerfully conveyed through the outward looking phrase Know Your Body. Change Your Life. A couple of other examples include Starbuck’s “Rewarding everyday moments” and Apple’s “Think Different.”

To help you on your way to your mantra, consider those few words that reflect and answer:

• Who are we?

• What do we believe in?

• What drives and unites us?

• What will be our legacy?

3. Brand-Centric Culture. Branding is ultimately about delivering on the promise of your vision in everything you do. This starts with energized and aligned teams who understand and embrace their nurturing role. Tips for creating energy from the inside-out include:

a. Paint a compelling and tangible picture for the future that can energize the organization and inspire high levels of optimism, engagement, and performance. b. Ensure your branding strategy binds the organization together while supporting individual hospital and service line identities, answering the question, “What do we (all of us and each of us) stand for?”

c. Equip Leadership, Directors and Managers to champion to all employees, your future vision and brand positioning. d. Establish on-going, two-way communication processes to check progress, communicate successes, solve implementation problems, and sustain enthusiasm. e. Utilize all available formal communication vehicles to inform, inspire, and engage internal audiences.

At the end of the day, your people – not brand manuals – are the only way to truly maximize your healthcare organization’s brand energy.

4. Change Your View. Look to outside categories and brands for new inspiration. Consider beliefs: how customers understand and relate to the “why” (the meaning and purpose) of brands like Apple and Virgin, beyond what they do. Consider behaviors: how brand beliefs can be powerfully demonstrated beyond words alone (e.g. Mayo). Consider bonding: how consumers want to be part of a brand’s promise and experience (e.g. Ritz-Carlton). Consider benevolence: thinking beyond functional brand benefits to making the world a better place (e.g. Method Cleaning Products). And consider bold: how you might change the rules and create a clear alternative to existing choices and practices (e.g. Innocent).

5. Ask Better Questions. Obvious questions yield expected answers that are more affirming and validating. Better questions peel away the outer layers of an issue to reveal new things about the category, company, customer, connections and communication – to yield inspirational new insights and ideas. They provide answers that lead you to “I never thought about that in this way before”, “never imagined they looked at their world this way before”, “never imagined we could provide value this way before.”

6. Marketing That Matters. How does your healthcare marketing in and of itself add value to customer’s lives? Your communities and prospective patients don’t really care about the narrow view of what you have to offer. They care deeply about their broader view of what you can do for them. Consider:

• their aspirations vs. your functional benefits

• their desire for participation vs. your desire for attention

• their desire to engage by doing vs. your selling

• their desire for community vs. your transaction focus

While “image” alone used to sell, and ads used to be at the center of the marketing universe, today’s playbook is driven by the idea of actions speaking louder than words. The most important question to ask of your brand is what can be its place in people’s lives?

7. Social beyond social media. Social media has forever changed how your audiences interact with, and thus their expectations about the relationship they have with, brands. They expect more transparency, purpose, conversation and connection. But while healthcare marketing has taken more of a wait and see approach relative to other industries, patient and community expectations have not. Because people are people – regardless of whether you characterize them as patients or communities.

Even though you might just be getting into the game, healthcare marketers must now begin to think beyond “social media” as a channel. Integrating the tenets of “social” into all that you do to create value for your patients, communities and organizations. Because regardless of vehicle, they’re expecting to converse, connect and contribute.

Ask yourself, how can you create and propagate genuine and meaningful cross-channel conversations? That let them interact with, and through, your healthcare brands? On their terms, in their (not your marketing) language.

8. Purpose Beyond Profit. The Method Cleaning Products brand competes with many established cleaning brands. But they stand apart based on their “caring beyond cleaning” point-of-view. Case in point, have a look at Method’s “the humanifesto.” As people against dirty, it lays out the company’s sixteen stances that underscore their story, beliefs and promises.

Method is actually a very relevant role model for your healthcare marketing efforts, and to your organization at large. Today’s customers (your patients and communities) expect an organization they do business with to be more intentionally purposeful. To stand for something that inspires and motivates people on the inside and outside of your business. In turn, and the proof of this is reflected in real business returns, customers are willing to reward them with share of mind and wallet.

The future of your business hinges on thinking about the sweet spot between your purpose and profit. What can genuinely put your organization at the heart of your customer’s world? How can your purpose link to progress in the communities in which your organization operates?

In healthcare, which is so local to begin with, you have an inherent advantage to dovetail with your customers’ world and invite employees and customers to take part in the vision. Know that you are defined by what you do, not what you say. It’s the difference between delivering a promise (through message) and delivering on a purpose (through actions).

Retail Healthcare Consulting Helps You Prosper in Today’s Challenging Healthcare Market

Healthcare Ecommerce, DME/Pharmacy stores, Hospital marketing, Healthcare marketing, healthcare consulting services teamed with the varied types of other medical technology like DNA testing, infrared, anti-aging drugs have changed the field of healthcare in the same way that computers and jet engines have changed aviation! The health spa treatment is the new age revolution as now the default method of medical care has become technology-based.

Health spa treatments have now opened new doors for those who can manage this new age paradigm. So how you are going to build a medical spa inside your own practice?

Ponder on the following tips:

Tip 1: Let’s face it; the health spa treatment center is your own business so make your own decision. This is indeed a new business which demands not only investment but also your time in making the right choice. So go slow and keep an eye on the latest trends of Retail Healthcare marketing. You can also hire a Medical Spa consultant to have an idea what’s happening in this field.

Tip 2: The most important step in setting up the medical spa is good management. If you have good management skills, then well and good, if not, consider hiring someone.

Tip 3: Comprehend the marketplace first. Remember health spa treatments are luxury businesses and it is the time to tout your spa as a luxury service provider. Get rid of your aloof staff members and hire top notch, service oriented people to be a part of this retail healthcare revolution.

Tip 4: Stay lean. The fact is physicians practice medicine based on science, so stick to your basic scientific technology. The point is you do not actually have to offer a message like the day spa centers; rather you are here to help your patients with the latest range of laser treatments, in eliminating their unwanted hair or blemishes as well as supporting them to get rid from their unwanted wrinkles, acne scars, brown spots and damages!

Paquin Healthcare Companies is one of the leaders in providing retail-related strategies to healthcare professionals in the United States. With an array of services like, consulting, toolsets, online CRM technologies and strategic partnerships, Paquin healthcare helps you prosper in today’s challenging healthcare market. Cruise through the pages of Paquin Healthcare and learn more.


Tips on Healthcare 2017 – Are You Eating Right Today for a Fitter You Tomorrow?

Here you have great tips on healthcare to keep you robust and well in shape:

1. Blood pressure patients should avoid the consumption of cholesterol rich foods like ghee, oil.

2. Sound sleep acts as a boosting agent for your complete health care. It helps to get rid of diabetes, stomach disorders and skin problems.

3. Did you know that a judicious consumption of chocolate benefits your health? It helps to get rid of heart diseases, stay young, protects your skin and uplifts your mood.

4. Another great healthcare tip is drinking adequate amount of water. This removes all the toxic substances from your body thereby increasing the glow on the face and counteracting harmful diseases. Stone problem can also be cured by drinking lots of water.

5. Every good health guide suggests that you should start your day with a king size breakfast. It keeps you active and energetic throughout the day.

Including the intake of calcium is of utmost importance for the body owing to its body strengthening properties.

6. The complete guide on healthcare suggests that women should pay special attention to their diet owing to the hormonal changes they go through. Super foods like lentils, soy, berries, mushrooms, spinach, tomatoes and nuts provide the required nutrients and boost your efforts on healthcare.

7. All the expecting women should take extra care of their body to ensure balanced and appropriate growth of their baby. Fresh and calcium rich diet at regular intervals is very vital for moms to be.

8. Consume whole fruits instead of juices. They increase the fibre intake and help you stay young and active.

9. The most ancient but the important healthcare tip is, “An apple a day, keeps a doctor away”. It provides the ample amount of iron, leads to whiter teeth, curbs all sorts of cancer, controls weight and detoxifies your liver.

10. The contemporary life style today causes so much stress. Providing you a complete guide on healthcare, we suggest foods that would help you get rid of stress. Dark chocolate, papaya, green tea and milk are all time stress busters for mind as well as body.

Lastly, the great tips on healthcare remain effective as long as you are happy. Keep yourself calm and at ease with the surroundings to enjoy a happy and healthy life. Stay fit and beautiful today and always!
Your health is an investment that will benefit you in the long run. The human body is like a machine that runs on the fuel of good diet and workout.

5 Uncommon Oral Healthcare Tips You Really Need To Know 2017

Oral healthcare is important for a wide variety of reasons. The most prevalent being the need for proper oral hygiene to make your teeth last longer and maintain healthy gums, but also for increased levels of self-esteem. Here are five great tips you may not have known that can help you and your dental provider keep your mouth in good working order.

1. Many foods and items affect your teeth

There are many types of food that increase the health of your gums while also making your teeth stronger and more luminous. Other foods can cause yellow stains that sit below the enamel and dull the healthy shine. Some of the most common consumables that can stain your teeth are wines, black tea/coffee, and tobacco whether they are chewed or smoked. Foods that clean your teeth are crunchy, firm, or crisp. These can be vegetables and fruits such as carrots, celery, and apples. Interestingly enough, popcorn also has the ability to clean your teeth and gum line.

2. Vinegar as a natural tooth whitener

Vinegar is an acid, though safe for human consumption. Using natural apple cider vinegar as a daily mouthwash can greatly improve the health and shine of your mouth. The acid in the vinegar loosens up plaque or tartar buildup in a safe, effective and non abrasive manner. The composition of the liquid allows you to not only remove built up plaque, but also to kill cavity forming bacteria in the process. The end result is much whiter teeth at a fraction of what is would cost in a dentist office.

3. Baking soda as a natural tooth whitener

Baking soda is composed of sodium bicarbonate, which a great solution that can be used weekly to remove stains from strong foods that stain your teeth. If you replace your tooth paste with baking soda once per week, after a several days, you will see a great improvement between the color of your teeth before and after the switch. In the case where gum sensitivity is an issue the substation frequency can be reduced until there is no more interaction by the gums.

4. The less the better

Mouthwash is used to keep your breath fresh, but also to reach those hard to brush places where cavities tend to lurk. Mouthwash is a vital part of maintaining proper oral hygiene along with brushing and flossing. Commercially made over the counter brands often have a higher concentration of alcohol in the mouthwash which can lead to cotton mouth over time. When your mouth is dry and damp, the pH levels reduce and foster an easy environment for bacteria to breed. Not only will your oral health decline, but you will also find that bad breath is a constant companion.

5. Chewing gum

Chewing gum not only exercises the muscles of the mouth, it also has various health benefits. Most chewing gum contains Xylitol. This chemical compound also naturally occurs in certain fruits such as strawberries. Scientific studies have shown that it helps to combat tooth decay. Furthermore, when you chew gum, you produce more saliva, which makes conditions inhabitable for bacteria.